LAUNCH Performance Lubricants with PROMOLY Technology

Providing individual enthusiasts, racers, and everyday drivers with the highest quality synthetic oils and advanced additives designed to virtually eliminate friction, maximize horsepower, and extend engine life. Our mission is simple: Delivering race-grade technology to every driver.

LAUNCH Performance Lubricants was born from a refusal to accept the industry standard.  We looked at the market and saw a sea of "performance" oils that were essentially watered down--clear, thin, and stripped of the very additives that engines need to survive.  While many manufacturers treat Molybdenum as a luxury or cut it out to save on costs, we treat it as a necessity.  We don't design for a price point; we design for the redline.  

When you pour LAUNCH Performance Lubricants for the first time, you'll notice the difference immediately.  Our oil is darker and richer than the clear alternatives.  That color is not an accident--it is the visual signature of our proprietary PROMOLY Technology.  It is the look of a full additive package that is safe for all engines and will NOT void OEM warranties.

The ProMoly Technology difference is -- everything.  We've spent years researching and testing the perfect formulation to bridge the gap between Top Fuel technology and everyday reliability.  

• Virtually Eliminate Friction: Our ProMoly Technology shield allows your engine to free up true horsepower and measurable RPM gains. 

• Maximize Output: By virtually eliminating friction, your engine stops fighting itself and starts putting that horsepower to the ground. 

• Protect the Journey: We believe that if a lubricant is strong enough to protect a racing engine under the harshest conditions, it's that same technology that belongs in your family SUV, your classic car, your construction equipment, and everything else being driven.

• Warranty Safe: Our components will not void or affect OEM warranties and are safe for use in all gasoline or diesel engines.  We guarantee it.

LAUNCH Performance Lubricants with ProMoly Technology ensures more time behind the wheel and less time under the hood. 

At our core, we are guardians of the moments that move you.  Whether it's a beach vacation, a high-stakes construction project, or a kid's first race, we provide the peace of mind that your engine will get you to the finish line.  We want to see people off their phones and out feeling the rush of pure power that only a machine can deliver.  We ensure the machine doesn't get in the way of the memory.  

For us, driving is freedom.  It's the rush of pure power that pulls kids away from screens and into the garage.  It's the peace of mind that your RV will make it through the mountains, your skid loader will start on the job site, and your family vehicle will get safely to that vacation destination.  

We support enthusiasts that redefine, family race teams that move us, companies that depend on reliability and performance, and everyone in between.  They aren't just names, they are friends who promote and use our products because they demand the absolute best.  We build for them, and we build for you.

We remain a premium brand because we believe you deserve the very best.  We don't cut corners and we don't sacrifice technology.  LAUNCH Performance Lubricants with ProMoly Technology was born out of a desire to break the cycle of "designed to fail" and replace it with the certainty of a winner.  

We aren't a "general" oil, we are a Premium Protection Company that guarantees everything.